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This web site states the following, "Sales Enquiries 44 20 7298 5572." Our analyzers noticed that the web page said " Over the years, we have worked with a number of large drinks brands and reputable well known venues from the leisure industry." The Website also said " Together we have developed and customised new and existing products to help improve a brands presence and also their reputation. This category consists of a number of products which we have customised for a variety of our clients. Add a dramatic yet magical touch to any celebration with our specially designed confetti cannons." The website's header had buy bottle sparklers as the most important optimized keyword. It is followed by buy confetti products, entertainment products online, and buy nightclub suppliers which isn't as ranked as highly as buy bottle sparklers. The next words iceentertainments.com uses is restaurant party supplies. buy nightclub products was included and could not be viewed by web crawlers.